The Importance of Clean Data in Retail Marketing
Using high-quality data in your marketing can transform the results of your campaigns. So what’s more important when it comes to data – quality or quantity?
To Succeed in Retail, Make it Personal
Competing in the retail environment has never been more challenging. ‘Competitive’ is almost too soft a word to describe it – ruthless is probably more accurate.
So how can we personalise the retail experience? Answer: Data.