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The retail sector now carries a heavy burden of responsibility, in terms of balancing social and environmental concerns with profit margins and the level of sincerity that savvy consumers look for. What can your retail business do to keep up with the rising importance of social responsibility?

Attracting new customers is often the main focus of marketing efforts. This is incredibly important to the growth and success of your business, but it’s also important that you don’t overlook your current customer-base. Retaining their loyalty is also key to growth, so you must stay in touch once the sale is complete.